Collection of data via Cookies

A cookie is a small text string that the visited sites send to the browser of the User’s computer, where they are stored when the latter visits a website, to be then sent back to the same sites on the next visit . Cookies are used by the Company to operate the Website or to improve its performance, but also to provide information on the Site or on the User’s navigation. The Website uses cookies both for technical purposes and for further purposes: while technical cookies are used as strictly necessary for the technical operation of the Site and to provide the service expressly requested by the User (eg language setting, etc.), as better illustrated below, cookies for further purposes (eg profiling cookies, analytical cookies) are used to perform behavioral analysis of the User on the Site, in order to improve its contents and send advertising messages in line with the preferences shown by the User in the context of surfing the net, as indicated below.

Technical cookies

Technical cookies are essential to allow the User to move within the Site and to use its features, remember the user’s choices (eg language, country of origin, etc.), to distribute requests on multiple servers, to store when the User gives his consent to certain options (for example by accepting the use of certain cookies by exceeding the information banner), to allow the User to view content and videos through Adobe Flash Player. These cookies have a duration set directly by the manufacturer and do not require the consent of the User.

Company performance and analytics cookies

These cookies may be session or persistent, and their use is limited to the performance and improvement of the Site. These cookies allow you to recognize, measure and track visitors to the Site, thus allowing improvement and improvement of the Site, for example by establishing if the User is able to easily find the desired information, or by identifying which aspects of the Website are of greater interest. These cookies are used by the Company to process statistical and anonymous analyses on how users navigate the site, the number of pages visited or the number of clicks made on a page while browsing. These cookies are assimilated by the privacy policy to technical cookies, therefore do not require the consent of the User.

Performance and Analytics Third-party cookies

The Company may also use analytical and performance cookies of third parties on the Website, for the same purposes described above, and in particular Google Analytics in order to analyse the methods of browsing Users on the Site, the number of pages visited or the number of clicks made on a page while browsing. The Company treats the results of these analyses only if the third party uses cookies in connection with the browser installed on the computer or other devices used by the User to browse the Site. To activate these cookies, the User can choose to lend their own consent (which therefore represents the legal basis of the processing) through the mechanism shown in the information banner on cookies of the Company, which the User displays on the homepage / landing page of the Site when accessing it. For information on how to manage the performance and analytics cookies installed by Google, as well as to refuse them, we recommend consulting the Google Privacy Policy and the options on cookies at the following links: http://www.google.com/intl/it_ALL/ analytics / learn / privacy.html

Profiling cookies installed by the company

These cookies are activated in relation to the contents displayed and the use of the Site by the User. This allows the Site to record and memorize the preferences expressed by each User during subsequent visits, allowing to analyse the behavior of the same on the Site and customize certain aspects of the Site according to the individual User, in order to improve the content and send messages advertising (eg banner) in line with the preferences expressed by the User in the context of surfing the net. This type of cookie can also be used to limit the display number of a given advertisement and to help measure the effectiveness of an advertising campaign. Also in this case, the User’s consent is expressed through the choice to activate them through the information banner on cookies. Furthermore, on its pages, as well as in the e-mails sent to the User, the Site could include web beacons and electronic images, c.d. “One pixel GIFs”, “clear GIFs” or “pixel tags” which, if clicked.